Last modified March 24, 2020


The Service is operated by Elemend Health LLC, 10400 Viking Drive, Suite 240, Eden Prairie, MN 55344 USA. This Privacy Policy describes the information collected through your use of the Service, how We use it, how We share it, how We protect it, and the choices You can make about Your information.

ATTENTION: PLEASE READ OUR PRIVACY POLICY CAREFULLY BEFORE ACCESSING OR USING THE SERVICE. ACCESSING OR USING THE SERVICE INDICATES THAT YOU ACCEPT AND AGREE TO BE BOUND BY THIS PRIVACY POLICY IN FULL. IF YOU DO NOT ACCEPT THIS PRIVACY POLICY, DO NOT ACCESS OR USE THE SERVICE. You acknowledge (a) that You have read and understood this Privacy Policy; (b) that this Privacy Policy shall have the same force and effect as a signed agreement; and (c) that by agreeing to this Privacy Policy, You consent to receive notifications regarding security incidents to the email address We have on file for You.

Unless explicitly stated otherwise, any new features that augment or enhance the current Service shall be subject to this Privacy Policy.

Please review the Privacy Policy each time You use the Service. BY USING THE SERVICE, YOU AGREE TO BE BOUND BY THE MOST RECENT VERSION OF THE PRIVACY POLICY. If We materially change this Privacy Policy, We will let You know by showing it to You again when You access the Service and sending an email notifying You of the changes to the email address We have on file for You. 

1. Information We Collect .

We collect information from You when You use the Service, contact or interact with us, and voluntarily provide us with Your comments and other content in connection with using the Service. 

  • When You leave a review, We collect Your first name, review title, comments, and rating. 
  • When You sign up to receive information concerning product updates and promotions, We collect Your email address.
  • When You connect with us through the Service, We collect Your first name, last name, email address, the reason for Your inquiry, and the contents of Your message. 
  • We may collect information about You from third-party sources. The Service provides links to our social media pages, including our Facebook and Instagram Pages. If You connect with social media websites through the Service, We may receive personal information about You. 

We automatically collect information regarding each user of our Service, including Your IP address, the domain name of Your Internet service provider, the Service features You use and the time of Your use, Your device information (e.g., device model and operating system version), and aggregated information that cannot be used to specifically identify You when You use the Service. Additional information collected is described in the Analytics and Cookies sections below. 

We may combine all of the information We collect from You and use it in the manner described in this Privacy Policy.

2. How We Use Information 

We use the information that We collect for several purposes, including:

  • The purposes for which it was provided;
  • To provide information and respond to requests for products and services;
  • To process and respond to customer inquiries and comments;
  • To display product reviews;
  • To display relevant advertising;
  • To administer, operate, and improve the Service;
  • To personalize and enhance Your experience using the Service;
  • To send periodic emails. If email recipients choose, the email address they provide may be used to send them occasional news, updates, related product or service information, etc. Note:  If at any time email recipients would like to unsubscribe from receiving future commercial emails, We include unsubscribe instructions at the bottom of each email; 
  • To generate and review reports and data about our user base and Service usage patterns;
  • To analyze the accuracy, effectiveness, usability, or popularity of the Service;
  • To compile aggregate data for internal and external business purposes;
  • To prevent fraud and abuse of the Service and to otherwise protect You and our business;
  • To assist law enforcement and respond to subpoenas; and
  • To perform other business activities as needed, or as described elsewhere in this Privacy Policy.
  • As explained elsewhere in this Privacy Policy, personal information We collect may be processed by our partners in providing services related to the Service (such as administration services, technical services relating to the maintenance, servicing, and upgrading of software, hosting services, customer service, data migration services, and analytical services, among others). 

3. How Information is Disclosed 

Information may be disclosed to third parties in accordance with our Privacy Policy. Please note that a user may choose not to share certain information as described in the Analytics section below.

A. Third Party Service Providers and Business Partners. We may use third-party service providers and business partners to perform functions in connection with the Service, such as social sharing, marketing, site analytics, relationship management, functions related to analyzing and improving the Service usefulness, reliability, user experience, and operation, storing data, and as otherwise described in this Privacy Policy. We also may share personal information with these providers and partners for their direct marketing and promotional purposes and so they can provide services to You.

  • Amazon. We make Elemend products available for purchase on Amazon, and We use Amazon advertising features to promote our products on Amazon’s website. As part of this process, Amazon may collect information related to Your interactions with the Amazon site, content, or services, such as clicks, conversion rate, advertising cost of sale, and number of sales per product, as well as information related to reviews You submit as part of the Amazon Early Review Program. For more information, please visit Amazon’s privacy policy at:
  • Facebook. By clicking on the Facebook button on the Service, You will be automatically transported to the official Facebook Page for Mend + Defend.
  • Google Ads. We use Google Ads, formerly known as Google AdWords, to display advertising. Google Ads may collect information related to online identifiers (including cookie identifiers, IP addresses, and device identifiers) and client identifiers. We also use conversion tracking to track users’ behavior after they interact with our ads (i.e., conversions). When a user clicks on our ads, a temporary cookie is placed on his or her computer. Google’s system recognizes the cookie through a conversion tracking tag or code snippet that We place on the Service. When users complete an action We define, Google records a conversion. Finally, We use customer matching to build custom audiences. As part of customer matching, We upload information, which may include Your email address, to Google Ads. Email addresses will be hashed and compared with the hashed string for email addresses for Google accounts. Google will add the corresponding Google accounts to our customer match audience if there is a match. For more information, please visit Google’s privacy policy at:
  • Google Tag Manager. We use Google Tag Manager to deploy marketing tags. Google Tag Manager may collect information related to tag firing, as well as online identifiers, such as cookie identifiers and IP addresses. For more information, please visit the Google Tag Manager Terms of Service:
  • Instagram. By clicking on the Instagram button on the Service, You will be automatically transported to the official Instagram Page for Mend + Defend.
  • Pardot. We use Pardot to perform analytics functions and activities in relation to email marketing. Pardot may collect information related to Your first name, last name, email address, telephone number, product reviews, comments, and opt-in consents to our Terms of Use and Privacy Policy. For more information, please visit the Pardot privacy policy at:

B. Advertisers.  We may share information with advertisers on the Service for use in their advertising and marketing.

C. Business Changes. If We become involved in a merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction, or if the ownership of all or substantially all of our business otherwise changes, We may transfer Your information to a third party or parties in connection therewith. 

D. Affiliates. We may also share Your information with our affiliates for purposes consistent with this Privacy Policy. Our affiliates will be required to maintain that information in accordance with this Privacy Policy.

E. Investigations and Law. We may disclose information about You to third parties if We believe that such disclosure is necessary to:

  • Comply with the law or guidance or cooperate with government or law enforcement officials or private parties;
  • Investigate, prevent, or take action regarding suspected illegal activities, suspected fraud, the rights, reputation, safety, and property of us, users, or others, or violations of our policies or other agreements with us;
  • Respond to claims and legal process (for example, subpoenas); and/or 
  • Protect against legal liability.

F. Aggregated Information. We may share aggregated information relating to users of the Service with affiliated or unaffiliated third parties. This aggregated information does not contain personal information about any user.

G. Analytics. We use third-party analytics tools to better understand who is using the Service and how people are using it. These tools may use cookies and other technologies to collect information about Your use of the Service and Your preferences and activities. These tools collect information sent by Your device or the Service and other information that assists us in improving the Service. This information may be used to analyze and track data, determine the popularity of certain content, and better understand Your online activity, among other things.

We use Google Analytics to better understand who is using the Service and how people are using it. Google Analytics uses cookies to collect and store information, such as Service pages visited, places where users click, time spent on each Service page, Internet Protocol address, type of operating system used, language preference, location-based data, device ID, search traffic, gender, and age. We use this information to improve the Service and as otherwise described in this Privacy Policy. Please see: for information about how Google Analytics uses this information, and visit: for information about the Google Analytics Opt-out Browser Add-on. Google may track Your activity over time and across websites.

We may deliver advertisements to You, including through the use of Google Analytics Advertising Features. We may also work with third-party advertising companies that help deliver these advertisements to You. To learn more about third-party online advertising and to opt out of certain types of advertising, please see:

H. Cookies and Other Tracking Technologies

We, along with third parties, use cookies, local storage objects, Web beacons, and other technologies. These technologies are used for tracking, analytics, and personalization and optimization of the Service.

Cookies are small files that are transferred to and stored on Your computer through Your Web browser (if You allow it) that enable the website’s or service provider’s system to recognize Your browser and capture and remember certain information. You can instruct Your browser to stop accepting cookies. But, if You do not accept cookies, You may not be able to use all portions of all functionality of the Service.

  • Persistent cookies remain on the visitor’s computer after the browser has been closed.
  • Session cookies exist only during a visitor’s online session and disappear from the visitor’s computer when he/she closes the browser software.

Flash cookies (also known as local shared objects) are data files that can be created on Your computer by the websites You visit, and are a way for websites to store information for later use. Flash cookies are stored in different parts of Your computer from ordinary browser cookies. You can disable the storage of flash cookies. For additional information about managing and disabling flash cookies, please visit:

Web beacons are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. You can disable the ability of web beacons to capture information by blocking cookies.

We use cookies and other tracking technologies on the Service to help us understand and save Your preferences and interests, so We can personalize Your future visits and compile aggregate data about Service traffic and Service interaction to offer better Service experiences and tools in the future.

We use the remarketing feature in Google Ads to show customized ads to users who have previously interacted with the Service. We and our third-party vendors, including Google, use cookies and device identifiers to inform, optimize, and serve ads based on Your past visits to our Service. Google, and other third-party vendors, show our ads on websites across the Internet. Google may collect information about the Service pages You view (including the page URL and title), Your user ID, and information related to specific actions You take on the Service, such as Your click actions, video plays, and downloads. Please visit Google’s Ads Settings to opt out of Google’s use of cookies or device identifiers. You can also opt out of some third-party vendors’ use of cookies by visiting the Network Advertising Initiative’s opt-out page, and You can use Your device settings to control the use of device identifiers. 

Some of our business partners, such as our analytics providers and advertising networks, also use cookies and other tracking technologies on our Service, some of which may track users across websites and over time. 

Refusing Cookies

You can refuse cookies by adjusting your browser settings (e.g. Internet Explorer or Mozilla Firefox) to disable all or certain cookies (see your web browser manual or help function) or by clicking the Cookie Settings button below. If you disable cookies, some services may not be available to you.

Cookie Settings


4. Security

We implement a variety of security measures to protect the safety of Your personal information when You enter, submit, or access Your personal information.  

While We take reasonable measures to protect the information You submit via the Service against loss, theft, and unauthorized use, disclosure, or modification, We cannot guarantee its absolute security. No Internet, email, or mobile application transmission is ever fully secure or error free. Email or other messages sent through the Service may not be secure. You should use caution whenever submitting information through the Service and take special care in deciding with which information You provide us.

We cannot guarantee that transmissions of Your personal information will be fully secure and that third parties will never be able to defeat our security measures or the security measures of our partners.  WE ASSUME NO LIABILITY FOR DISCLOSURE OF YOUR INFORMATION DUE TO TRANSMISSION ERRORS, THIRD-PARTY ACCESS, OR CAUSES BEYOND OUR CONTROL.

Any information collected through the Service is stored and processed in the United States. If you use our Service outside of the United States, You consent to having Your data transferred to the United States. 

5. Data Retention Policy, Managing Your Information

We will retain Your information for as long as You use the Service and for a reasonable time thereafter. We may maintain anonymized or aggregated data, including usage data, for analytics purposes. We may retain and use Your information as necessary to comply with our legal obligations, resolve disputes, and/or for the period required by laws in applicable jurisdictions. Please note that some or all of the information We have collected may be required for the Service to function properly.

6. Links to Other Services or Applications

This Privacy Policy applies only to the Service. The Service may contain links to other websites or apps or may forward users to other websites or apps that We may not own or operate and to which this Privacy Policy does not apply. The links from the Service do not imply that We endorse or have reviewed these websites or apps. The policies and procedures We describe here do not apply to these websites or apps. We neither can control nor are responsible for the privacy practices or content of these websites or apps. We suggest contacting these websites or app providers directly for information on their privacy policies. Nonetheless, We seek to protect the integrity of our Service and welcome any feedback about these linked websites and mobile applications.

7. Your Choices Regarding Your Information

You have choices regarding the use of information by the Service.

8. Information Collected From Other Services and Mobile Applications and Do Not Track Policy

Your browser or device may offer You a “Do Not Track” option, which allows You to signal to operators of websites, web applications, mobile applications, and services (including behavioral advertising services) that You do not wish such operators to track certain of Your online activities over time and/or across different websites or applications. Our Service does not support Do Not Track requests at this time, which means that We or our analytics providers or other third parties with which We are working may collect information about Your online activity both during and after Your use of the Service. 

9. Children

Our Service is not intended for children under 18 years of age. We do not knowingly collect personal information from an individual under age 18. If You are under the age of 18, please do not submit any personal information through the Service. If You have reason to believe that We may have accidentally received personal information from an individual under age 18, please contact us immediately at

10. Changes to Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this Privacy Policy periodically, and especially before You provide any information. This Privacy Policy was made effective on the date indicated above. 

11. How to Contact Us

Please feel free to contact us by email at, or by writing us at Elemend Health LLC, 10400 Viking Drive, Suite 240, Eden Prairie, MN 55344 USA, if You have any questions about this Privacy Policy.

12. Your California Privacy Rights 

Section 1798.83 of the California Civil Code permits California residents to request from a business, with whom the California resident has an established business relationship, certain information about the types of personal information the business has shared with third parties for those third parties’ direct marketing purposes, and the names and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year. You may make one request each year by emailing us at, or by writing us at Elemend Health LLC, 10400 Viking Drive, Suite 240, Eden Prairie, MN 55344 USA.

13. Your Nevada Privacy Rights 

Senate Bill No. 220 (May 29, 2019) amends Chapter 603A of the Nevada Revised Statutes to permit a Nevada consumer to direct an operator of an Internet website or online service to refrain from making any sale of any covered information the operator has collected or will collect about that consumer. You may submit a request pursuant to this directive by emailing us at  We will provide further information about how We verify the authenticity of the request and Your identity.